Writing marketing emails is one thing you’ve probably done many, many (too many?) times before, but how do you find the extra time to craft beautiful subject lines when you have so many other things to do? The truth is, your customers are being overloaded with emails every day (there’s just a small sum of 205 billion emails being sent daily around the world) so, writing subject lines that follow basic best practices will make it easier for you, and your customer stays in touch.
Did you know that design is a big influencer in how people act and react with your ad? Well if you didn’t, I am about to tell you how you can leverage design to get the best reactions from the people you are talking to.
An article by powerdigitalmarketing.com broke down a set of design principles called the “Gestalt Principles of Design”. These principles are major important contributors to how people react to your ads. The principles are as follows:
In this post, I want to go over some advertising designs that missed the mark. Whether it be a big company with a questionable visual or a smaller company with questionable fonts and layout choices, we will look at it all. Hold your hats, ladies and gentlemen, Workzone wrote an article highlighting some of the worst and it’s about to get cringy.
In recent years, there has been an explosion of digital tools designers can use to create and execute advertisements. That being said, quantity does not equal quality. In this post I want to highlight the top 3 industry standard tools that all the pros use when designing and executing and ad.
In this post, my goal is to highlight some tips when designing an advertisement in hopes to provide some insight in what you may want to avoid or leverage in your visual representation of your ad. Let’s start with the simplest, logo placement.
Design in advertising is more than the objective and obvious items such as logos, page layouts, colours and fonts. Design is the overall ability to connect the products and services you are selling to the brand that you want to build. By using design as unit in your advertising will be able to help your brand in becoming identifiable, intriguing and different from the others in the consumer’s eyes.