Did you know that design is a big
influencer in how people act and react with your ad? Well if you didn’t, I am
about to tell you how you can leverage design to get the best reactions from
the people you are talking to.
An article by powerdigitalmarketing.com
broke down a set of design principles called the “Gestalt Principles of
Design”. These principles are major important contributors to how people react
to your ads. The principles are as follows:
In this post, my goal is to highlight some
tips when designing an advertisement in hopes to provide some insight in what
you may want to avoid or leverage in your visual representation of your ad.
Let’s start with the simplest, logo placement.
Design in advertising is more than the objective and obvious items such as logos, page layouts, colours and fonts. Design is the overall ability to connect the products and services you are selling to the brand that you want to build. By using design as unit in your advertising will be able to help your brand in becoming identifiable, intriguing and different from the others in the consumer’s eyes.