In this post, my goal is to highlight some tips when designing an advertisement in hopes to provide some insight in what you may want to avoid or leverage in your visual representation of your ad. Let’s start with the simplest, logo placement.
Design in advertising is more than the objective and obvious items such as logos, page layouts, colours and fonts. Design is the overall ability to connect the products and services you are selling to the brand that you want to build. By using design as unit in your advertising will be able to help your brand in becoming identifiable, intriguing and different from the others in the consumer’s eyes.